People who buy ice cream and gelato are always on the lookout for that new novelty flavor. They want to stand around the water cooler the next day and tell people at the office – “Guess what I had the other day at that new little Italian Gelato place. I had a Maracuya flavored gelato in a chocolate covered waffle bowl!” In the picture below,...
Selling any type of food is all about making it as artistic looking as possible and this is very true of any type of treat you might be trying to sell. First off the case or cooler that you are serving the food up in must be hygienic and sterile looking. Secondly, it is one thing to just lump your gelato into the serving containers...
What can you, as the owner of an ice cream parlor or a gelato shop learn from looking at this cake companies shiny little delivery truck? In essence, it is an excellent example of how branding your vehicle can create customer curiousity. This little van which is the delivery vehicle for the Wedding Cakes Shoppe in Toronto, Ontario is seen toodling around neighbourhoods delivering cakes...
Everyone who runs an ice cream parlor has the same problem. What is the best way to label the ice creams and sherberts in the cooler. This is particularly an issue if you are serving hard ice cream in tubs. You can use clip on marker or white placards on the front of the cooler but the clips fall off and the effect is kind...
It’s cheap, cheerful, easy to put together and the coolest look in ice cream parlours around. It is the retro Italian Ice Cream Parlour look which was actually a theme for restaurant interiors known as “Modern Italian” in the late fifties and early sixties. This look is considered to be all the rage when it comes to ice cream parlors. The booths. shiny red metal...
Sometimes selling a treat is all about repackaging it so that it seems so much more special. For instance, the treat in the photograph above looks just like any neon green, laden with chemicals garden-variety Freezie or Slushie type treat that can be sold at any all-night Quickie Mart or gas station grocery store. However even though it looks like a lime or melon ball...
If you have the wall space, and if your city permits, then one of the greatest things you can do for your community and your business interests is hire a local artist to do a customized mural for you. This particular mural at the Big Chill in Toronto, Ontario Canada is at an ice cream shop that is the favorite of parents and kids in...
Have you ever heard the saying: “The Devil is in the details?” That is what branding is all about. This picture of the patio The Big Chill ice cream parlor in Toronto shows patio furniture that has been meticulously painted to match the pastel colors of the ice cream sold inside. Each slat and rung of the chairs and the table in this picture is...
If you are running an ice cream shop you already know that there is one item that your employees cannot do without and that is some kind of dispenser for your ice cream cones. You need this item because without it your cones will crack, crumble, chip, break and get landed on by flies. The only answer is to keep the cones stacked in some...
If you are selling gelato in your ice cream or gelato specialty shop then you might want to be aware that the latest trend in product display is to drop an entire piece of fruit onto the surface of the gelato. For instance, in the photo above there is a large green apple on the green apple gelato, big ripe raspberries and strawberries plopped...
