To
help you learn about the ice cream franchise business we sat down with books,
reports and veterans of the ice cream business. Here's what we've found.
Sep 18, 2007 The Top Three Advertising Programs for Your Ice Cream Shop
A great piece of advice a business guru gave me was to build a relationship with the press. Read the local paper regularly and get a feel for who reports on what.
Sep 18, 2007 Advertising Your Ice Cream Shop - 3 Levels
Our advertising program really boiled down to three areas. We had local advertising, regional advertising and national advertising. They each played a different role in our marketing mix to get customers in the door.
Jan 17, 2006 How to Advertise an Ice Cream Shop
One of the most important elements of any business is advertising and marketing. Today more businesses fail because they were poorly marketed than for any other reason...
