Jan 10, 2006 Dairy Queen's Trademark Blizzard Treat Turns 20! By
Dairy Queen’s signature treat, the blizzard, celebrated its 20th birthday by kicking off a new loyalty program called “The Club.”
Fans of the blizzard and other DQ treats can now join the fan club and chat online and receive special promotions.
This new loyalty program came from DQ’s partnering with a marketing firm. DQ franchise owners are also affected by this new loyalty program Click here for the full story.
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