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Aug 1, 2008 Tips for Generating Stead Revenue for Your Ice Cream Shop By
Jason Lexell
Big business or small, your ice cream customers are your present and your future. Business always goes back to the old 80/20 rule.
Meaning that 20% of customers contribute 80% of revenue. Or more simply stated, the minority of customers always generate the majority of revenue.
Make sure to give special attention to your "regulars" with an extra scoop of ice cream or some extra toppings.
But what happens if they stop coming to your shop? How can you get them to come back?
You must take the extra step and ask them to fill out a form with their name and email address for a monthly newsletter.
Use the newsletter to ask customers what else they would like to see and to tell them about special events.
Introduce new flavors to your subscribers and special tasting events.
The list goes on and is only limited by your imagination. And it doesn’t need to be expensive. None of the above involves discounts on product. Most ideas require nothing more from an ice cream shop owner than a little time.
Find simple things that add value to your customers ice cream shop experience. Give them reasons to to visit the shop - make it a destination.
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