Do the World a Flavour

[Mrs_Doyle]

Hi there - I am new to these forums.

I wanted to be upfront to let you all know that I’m working with Ben & Jerry’s - the Ice Cream makers.

I also wanted to let you know about a new initiative we are running called "Do the World a Flavour".

What we're doing is sending Arnold and Peter, two of our real life flavour gurus around the world, sampling local cuisine to try get some inspiration for a brand new ice cream flavour.

Have a look at the guys in Copenhagen this week: http://www.youtube.com/watch?v=en798ALSHuc

Now as this is an ice cream related forum, I wanted to let you know that if you have any inspired ideas for a new flavour of ice cream - we'd like to hear from you! We are currently running a competition on our website, inviting you to submit your best flavour ideas.

http://www.benjerry.com/

The makers of the winning flavours will get flown to the Dominican Republic to meet Ben & Jerry and the other finalists from around the world. The final winner will then see their flavour made and sold globally in 2010.

What do you guys think?

Thanks for your time

Mrs Doyle

on behalf of Ben & Jerry's.

[ICP]

Sounds like a great idea, I hope our members will participate and maybe even win!

[Clairey_1988]

Hello,

I'm from the UK and I have just entered the 'do the world a flavour' competition because I'm a huge Ben & Jerry's (and ice cream) fan ! I was a bit disappointed that I could write anything about my flavour I designed because I wanted to explain my thoughts behind it ! I think the competition is a great idea...I'd love to win! :p

Claire

[Mrs_Doyle]

Thanks for the positive feedback - please spread the word!

For more inspiration, the guys are in Stockholm this week, where they have unearthed some interesting tastes.

Sour apple, vanilla and cinnamon?

http://www.youtube.com/watch?v=lFFkwuWUPuw

Yum!