| About
Us
Ben & Jerry's Homemade, Inc., the
Vermont-based manufacturer of ice cream, frozen yogurt and sorbet, was founded
in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends
Ben Cohen and Jerry Greenfield. Ben and Jerry's products are distributed nationwide
and in selected foreign countries in supermarkets, grocery stores, convenience
stores, franchised Ben & Jerry's scoop shops, restaurants, and other venues.
Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates
its business on a three-part mission statement emphasizing product quality, economic
reward and a commitment to the community. When
you step into a Ben & Jerry's scoop shop, you're in for a whole lot more than
a treat -- you're in for the wholly extraordinary Ben & Jerry's ice cream
experience we call "joy for the belly & soul." Our
customers go to Ben & Jerry's scoop shops with a powerful set of expectations
that go way beyond the great taste of our ice cream. Ben & Jerry's franchisees
deliver on those expectations and more, serving up euphoric flavors of ice cream,
frozen yogurt and sorbet in an atmosphere enhanced by a genuine commitment to
outstanding customer service and to community involvement. Backed by our unique
brand and shared desire to operate in a socially responsible way, our franchisees
are harnessing the power of "doing well by doing good." We're
rapidly expanding our franchise network in key markets across the country, and
seeking area developers and single unit operators to be part of our growth. If
you're interested in becoming a Ben & Jerry's franchisee, please complete
the Express Request form below. Why Ben & Jerry's?
- It's a fun, viable and personally rewarding business opportunity.
- The strong reputation, mission, history, and caring
culture unique to Ben & Jerry's
- Tremendous
brand awareness with a loyal and passionate customer base that continues to grow.
- Over 20 years of proven franchising performance.
- Our franchisees come first; we are available, accessible
and provide all franchisees a personal touch.
- We
are not your typical franchise company - our conservative development strategy
enables us to find the strongest operators to open stores in "A" locations
only, not on every street corner.
- We support you
from start to finish - our training and support teams eliminate the frustrations
typically experienced in a start-up business by walking you through site selection,
store design, construction, your grand opening and beyond.
- Four
store models that fit almost any real estate need ranging from 200 to 2000 sq.
ft.
- We offer extensive training at Scoop U in Vermont
and in your store.
- Continuous research and development
keeps new products and ideas flowing.
- Innovative
marketing and promotional campaigns throughout the year.
-
Co-branding opportunity with Green Mountain Coffee Roasters.
- Industry-leading
revenues.
What does it take to become a Ben &
Jerry's franchisee? - Strong business acumen and
knowledge of how to develop and operate a business.
- Restaurant
management, retail management, or business ownership experience in the last 10
years.
- A full-time commitment to building and developing
the Ben & Jerry's franchise business.
- A minimum
net worth of $300,000 (excluding residence), of which $80,000 must be liquid.
Answers to Frequently Asked Questions:
- You don't make the ice cream yourself; it's all made in Vermont.
- The scoop shop menu includes ice cream, frozen
yogurt, sorbet, smoothies, shakes, cookies, and brownies.
-
Average total start-up cost per shop is approximately $250,000.
- Our
franchisee fee is on a sliding scale from $30,000 to $9,000.
-
Royalties are 3% of gross sales; the marketing contribution is 4%.
- We
do not offer financing, but we do have relationships with national lenders who
prefer to work with our franchisees. This approval process can be expedited to
about 2-3 weeks.
- Your first store could be open
within six months of your initial inquiry.
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