| The philosophy
of Häagen-Dazs is simple: find the purest and finest ingredients in the world
and craft them into the best ice cream, sorbet, and frozen yogurt available. It
is a way of doing business that is as demanding as it is uncommon. It's the reason
why the brand has epitomized fine ice cream for nearly half a century. The
Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs
because they believe the brand can help them achieve their personal and financial
goals through product excellence, superior customer service and a franchise relationship
based on dedication and integrity. Thorough Training
& Benefits Our mission, to provide every customer
with the highest quality dessert eating experience, begins with the support of
our franchisees. We have developed a system that provides what you need to get
your franchise up and running successfully: - Assistance
throughout the development process
- Two-week initial
training class at headquarters in Minneapolis,MN
- Initial
on-site training and assistance upon opening a Häagen-Dazs Shop
- On-going
marketing and promotional support
- On-going operational
and marketing/business planning support
- Ability
to operate under the Häagen-Dazs trademark
Careful
Site Considerations At Häagen-Dazs, we continually
seek out locations that offer the best environment for serving our ice cream.
When considering a site for a Häagen-Dazs Shop, each location's specific
characteristics must be evaluated. Site considerations
include: - Upscale anchors and upscale/cutting edge
tenant mix
- Designer, factory and/or brand outlets
considered
- Regional malls (2 or more major anchors,
mid-range to upscale tenants)
- Outdoor malls:upscale/power
centers/lifestyle centers preferred (2 or more national/regional anchors)
Our
Franchisees Are Talking "For
us owning, operating and developing Häagen-Dazs Shops is knowing we serve
the highest quality product, having a name recognized world over and a franchise
support team that truly works with us 24/7. All of these translate to a very healthy
and happy bottom line..." Kay
and Abdul Manji | 
