In the last five years one of the most popular franchises to own in the soft serve dessert industry is a Pinkberry Frozen Yogurt shop. This shiny, pristine store with it’s contemporary look, pink soft yogurt and plethora of natural toppings is a big hit wherever it opens. In fact, you could say it is a guaranteed money maker.
However, like most franchisors, Pinkberry just doesn’t rent to anybody. They choose their areas and they only want to franchise out to individuals with proven executive and leadership skills. They also require you to have a minumum net worth of at least $800,000 with a minimum liquidity of $400,000.
Operating this store is not just about pouring some mix in a hopper and serving up “froyo.” It is about making an emotional connection with the customer, becoming a local cultural landmark and maintaining a high level of quality and consistency to mirror the sophistication of the brand. Slackers need not apply!
Photo By Bobak Ha’Eri (Own work) [GFDL (www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (www.creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (www.creativecommons.org/licenses/by/2.5)], via Wikimedia Commons