A Hard Case for a Soft Serve Business

Soft serve ice cream has been around since the 1930s, but who first created it is still up for debate.

One ice cream mogul who claims to have created to soft, delicious treat is Tom Carvel. Over Memorial Day weekend in 1934, his ice cream truck suffered a flat tire on the outskirts of New York City. Wanting to get rid of his inventory before dealing with his bad tire situation, Carvel pulled into a nearby parking lot and began selling his melting ice cream to tourists who were driving by. The reception of the tourists to this softer ice cream made him, as the story goes, develop a secret soft serve recipe as well as patent a low temperature ice cream machine.

The other claim to fame goes to Dairy Queen. In 1938 J.F. McCullough and his young son developed their own soft serve formula and within 2 hours their first batch was completely sold out.

But what is it about soft serve that has people often lining up out the door and around the block? Well, it is generally made with lower amounts of milk fat than traditional ice cream, produced at lower temperatures as well and contains more air which gives it that lighter but creamier texture. The optimum air content should be between 35 and 45% volume according to soft serve experts. More air than this and the treat loses its flavor, less air and it melts much too quickly.

Advantages of Owning a Soft Serve Business

One of the greatest advantages to owning your very own soft serve business is selling a product that will never go out of style at a price point that everyone can afford. Even in the worst economies, people will still line up to buy what you’re selling.

Besides this, you get to be your own boss, have more freedom, hire people YOU want to work with, set your own schedule and take vacations when you want. In fact, once your business takes off, you can easily hire a manager to run the company while you steadily earn profits week after week.

Start Your Own Profitable Soft Serve Business with This Detailed Business Plan

Soft serve is a part of the frozen dessert industry, which generates $21.4 billion in annual revenues globally. As a soft serve business owner, it’s very possible to make a comfortable six-figure income in your home town selling a product people love.

Of course, an important part of any business’ success is creating a well thought-out business plan. This can be an invaluable tool for starting and growing a profitable soft serve business.

soft-serve-business-plan2* Key Industry Facts & Figures

* Just Add in Your Shop’s Details

* Up-to-Date Research and Analysis

* Detailed Business Description

* Critical Ratios and Calculations

* Financial Forms

* Expense and Income Estimates

* Complete Marketing & Operations Plan


Get Your Detailed, Fully-Customized, Winning  Soft Serve Business Plan Now