How Does Seasonality Impact the Ice Cream Business?

Have you ever wondered what happens to the ice cream shops and parlors during the colder winter months? If you guessed that business falls off, you’d be right… well partially right anyway. During one of my interviews with Paul, a 10-year veteran of the ice cream franchise business, I asked him how seasonality impacted his business. Here’s what he had to say… Geography Matters “In...

Getting the Best Employees – Hiring Tips for Your Ice Cream Shop

When you’re working in the ice cream business you work with a lot of teenagers and college students. You’ll also find that turnover is high. So how do you keep smiling faces that will work hard for your ice cream franchise? We went to Paul our ice cream franchise veteran to ask what his advice is for hiring and keeping winning employees. Here’s what he...

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