Exotica Sells! Appeal to Your Customer’s Sense of Novelty!

People who buy ice cream and gelato are always on the lookout for that new novelty flavor. They want to stand around the water cooler the next day and tell people at the office – “Guess what I had the other day at that new little Italian Gelato place. I had a Maracuya flavored gelato in a chocolate covered waffle bowl!” In the picture below,...

Branding Your Vehicle Creates Customer Curiousity

 What can you, as the owner of an ice cream parlor or a gelato shop learn from looking at this cake companies shiny little delivery truck?  In essence, it is an excellent example of how branding your vehicle can create customer curiousity. This little van which is the delivery vehicle for the Wedding Cakes Shoppe in Toronto, Ontario is seen toodling around neighbourhoods delivering cakes...

Window Markers Add Decor to Ice Cream Coolers

 Everyone who runs an ice cream parlor has the same problem. What is the best way to label the ice creams and sherberts in the cooler. This is particularly an issue if you are serving hard ice cream in tubs. You can use clip on marker or white placards on the front of the cooler but the clips fall off and the effect is kind...

Attract Customers With a Big Patio Mural About Ice Cream

If you have the wall space, and if your city permits, then one of the greatest things you can do for your community and your business interests is hire a local artist to do a customized mural for you. This particular mural at the Big Chill in Toronto, Ontario Canada is at an ice cream shop that is the favorite of parents and kids in...

Advertising for Eye Appeal on Your Store Windows

If you are in the ice cream business it is important to maximize every inch of your advertising space including your store window. In this photograph of a Toronto Sicilian ice cream parlor you will notice that the owners have made use of the windows by putting stickers of their other offerings such as a Sicilian Breakfast and a Sicilian Cannoli. The decals used to...

Signage as a Freestanding Cultural Landmark

If you really want to make an impact with your advertising message so that everybody knows who you are, where you are located and that you sell ice cream then take a cue from the picture above.  In this case, the ice cream parlor, located on a beach in West Kirby, Wirral, England is also a local landmark. The ice cream sign is not only...

Using Public Domain Pics Of Celebrities To Sell Ice Cream

Many of the big ice cream chains use celebrities to endorse their products, however, if you are one of the small kids on the block you may not be able to afford to do that.  It’s also true that unless you live right on the Hollywood strip that you could end up waiting forever and a day for a celebrity to walk through your door so...

Sell Ice Cream At Breakfast

One of the most popular trends in ice cream flavors is bacon ice cream. It has been all the rage in all the big cities like New York and Miami for a couple of years and the latest exciting ice cream topping is candied bacon bits. To maximize your potential for selling ice cream all day, even in the early morning, try developing one breakfast...

Theme Your Flavors to Local Attractions

If you want to draw attention to your ice cream shop and drive local business to it then you might want to consider creating flavors that are themed to local attractions in your area. For instance, in the photo below you can see a scoop of ice cream topping the chocolate known as Rosarium. This pink ice cream is made out of edible rose petals....

Optimizing Your Ice Cream Shop’s Visibility and Street Traffic

If you have a little gourmet ice cream or frozen yogurt shop it is of utmost importance to make sure that you are going to be highly visible to people passing by. Why? Ice cream and frozen yogurt tend to be an impulse buy for many people. The point is that the treat itself can sell itself as most people love frozen treats without much...

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