Maggie Moo’s Franchise

MaggieMoo’s International, LLC, franchisor of retail ice cream treateries, offers a unique concept and a product offering that has been selected as the “best ice cream in the market” in consumer surveys conducted by several local newspapers and magazines.

They are also the only national retail chain to win five Blue Ribbon Awards from the National Ice Cream Retailer’s Association for Vanilla, Vanilla Bean, Chocolate, Dark Chocolate, and Strawberry.

Franchise Requirements:

Net Worth Required: $250,000
Total Investment: $243,800-$333,500
Liquid Capital Required:
Franchise Fee:
Business Type: Franchise

MaggieMoo’s offers super premium ice cream, which is made fresh in their Treateries each day. Forty-five ice cream flavors are available and rotated on a regular basis, with 22 flavors on display at one time. Customers select their ice cream flavor, which is then customized with their choice of “mix-ins” such as candy, nuts, cookies, or fruit.

Then, in full view of the customer, these mix-ins are hand-folded into the ice cream on a frozen granite table, pushing out any pockets of air, elevating the product’s temperature to an optimum consumption level and creating the finest and freshest product served in the customer’s choice of a waffle cone, cup, or sundae. Moolicious!
Their spokescow, Maggie, brings smiles to children of all ages. She celebrates her award-winning ice cream in style, always decked out in her pink dress and pearls. She is often seen around town buying a frozen coffee, making a charity donation, or checking out books at the library!

In addition to a superior concept and product, MaggieMoo’s offers its franchisees unparalleled operations and marketing support, including:

  • Site evaluation and selection support.
  • Assistance in lease and other contract negotiations.
  • The benefit of their prototype unit design and staff consultation during construction of the unit.
  • Assistance in planning your grand opening.
  • On-site operations assistance prior to and during your store opening, and on a regular basis thereafter.

With over 320 stores currently open or under development, MaggieMoo’s is taking the country by storm with a super premium product that’s “So Fresh, It Moos!”


The franchise fee includes your enrollment in their comprehensive training program (affectionately known as “Moo U”) located at their company store in Columbia, MD.


Prospective franchisees must be motivated, high-energy individuals with a minimum of $75,000 in liquid assets and a $250,000 net worth. Industry experience is helpful, but not necessary.

Financial Information

  • Our franchise fee is $33,000.
  • Royalties are 6% of gross sales.
  • Franchisees will contribute 2% of gross sales each year on system-wide and 1% on local marketing programs.
  • Discounted franchise fees are available for multi-store developers and for US Military veterans.
  • Total start-up costs range between $243,800 and $335,500.