Getting the Best Employees – Hiring Tips for Your Ice Cream Shop

When you’re working in the ice cream business you work with a lot of teenagers and college students. You’ll also find that turnover is high. So how do you keep smiling faces that will work hard for your ice cream franchise?

We went to Paul our ice cream franchise veteran to ask what his advice is for hiring and keeping winning employees. Here’s what he had to say.

“We stayed active in the community and would always take names and phone numbers of good people even when we weren’t looking for them,” Paul said.

Get active in the community

Paul continued by saying, “My advice? Get active in the community and schools and keep your eye out always for energetic, honest and hospitable people. By staying active in the community you can meet potential employees or the parents of potential employees. Hiring people that you know something about can be the first step to building mutual respect and minimizing employee theft.”

Create a list of questions for the interview process

As you gain experience in your hiring you’ll find that there are some very important questions you’ll want to ask.

1.) who was your last employer?
2.) can we contact him or her?
3.) why did you leave your last company?
4.) do you have any other references?
5.) how many hours do you wish to work?

You can refine your list of questions as you gain experience hiring. Print these questions and keep them in a file for when potential employees inquire.

A fun place to work

People choose their employer based on convenience, the job description, pay and coworkers. Some of these element you have limited control over, but you can work to make your ice cream franchise a fun place to work. If you doubt that just about any location can be a fun place to work, consider the book Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin.This book takes a look at the fun-loving fishmongers at Seattle’s Pike Place Fish Market. People love working there and they are dealing with dead fish! You can make ice cream fun and energize your workplace to attract high quality employees.

Pay fairly

Try to pay people what they are worth. You will be somewhat limited in what you can offer, but a fair price combined with respect for their schedule, new job skills and a place where they can serve people should help attract the right kind of people.

Create a training program

Have a training program in place so you aren’t always starting from scratch.”

Don’t rely too heavily on any one employee

“When you have a good person make sure to treat them well but be careful of putting too much focus on one person. It’s always good to have backups for your best people. Never let an employee get the impression that you can’t do without them because it gives them a false sense of security and may tempt them to take advantage of that position,” is Paul’s advice.

There are two different schools of thought on hiring. One suggests you hire a large number of employees to each work a small number of hours. If one quits or doesn’t show up you always have backup. The other school of thought is to hire fewer employees, but make sure to hire those who can work (and want to work) many hours.

“I believe that the employees who are given more responsibility and more hours will be more likely to stay longer,” says Paul.

The Least You Need to Know…

1.) Always be looking for good, honest, talented people
2.) Keep a file of potential employees
3.) Work hard to keep your employees happy
4.) Don’t rely too heavily on any single employee
5.) Develop a training program
6.) Maintain a dialogue with your employees
7.) Look for employees that display honesty in other areas of life
8.) Work hard to keep your place a fun and respectable place to work

The ability to attract and hire top notch employees that have enthusiasm and energy can be a huge advantage over your competition. It’s a skill worth investing some time to develop and learn.

Jason Lexell

Need Help with Your Website or Getting Online?

Jason Lexell is a 20-year veteran helping clients to use the internet to find new customers and grow.

Please complete the form below.

Request a callback from Jason

Please enter your details below: