If you have a little gourmet ice cream or frozen yogurt shop it is of utmost importance to make sure that you are going to be highly visible to people passing by. Why? Ice cream and frozen yogurt tend to be an impulse buy for many people. The point is that the treat itself can sell itself as most people love frozen treats without much...
It’s summer and the economy is still bad! BUT ice cream is affordable! The good old days are past and you have to make an effort to beat the recession! Go outside the box, ie. go out to reach customers and get sales. What’s going on in the community? Fundraisers for charity! Pick the charity that you can relate to and get involved. There is...
Many experts are calling the ice cream business one of the most recession proof businesses to become involved in. Ice cream may be considered a treat, but it is a treat that is always affordable. Families are willing to stay at home and spend less money on dinner in order to go out and indulge in their favorite desserts. This does not mean, however, that...
Advertising your ice cream shop has three levels… Our advertising program really boiled down to three areas. We had local advertising, regional advertising and national advertising. They each played a different role in our marketing mix to get customers in the door. National Advertising National advertising is generally done through network TV commercials from corporate to boost sales and increase brand awareness or introduce a...
Buy One Get One Free! You can leverage these media by offering a buy-one-get-one FREE offer. People love free. It’s the most powerful word in advertising. In fact many times people will hold on to a coupon for weeks and see your ice cream shop name several times before visiting your shop and forgetting the coupon at home! Coupons are wonderful because they can be...
Advertise and Learn As with any business you want to test a variety of advertising mechanisms. A good way to find effective advertising methods is to speak with other franchisees and ice cream shop owners outside your market. Also, take notice of ads that you see appearing repeatedly for other similar businesses. Repeat advertising is an indication of a successful ad placement. Another closing piece...
One of the most important elements of any business is advertising and marketing. Today more businesses fail because they were poorly marketed than for any other reason. In this article we will discuss the ins and outs of marketing an ice cream franchise. While we will try to focus on ice cream businesses that are franchised, many of these tips can be beneficial to anyone...
Ice cream products and flavors will sell differently at different locations. At our franchise, we offered soft serve ice cream and it was the most popular. To many people things that are warmer seem to have more flavor. With it’s warmer temperature and smoother consistency, soft serve is a favorite among ice cream eaters. Some of our hottest selling flavors included: 1. chocolate brownie fudge...
